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Catalog Intelligence & Data Quality Overview

Catalog intelligence and data quality tools help you improve product data through attribute enrichment, synonym management, deduplication, and compliance rules to ensure your catalog is accurate, complete, and searchable.

Key Capabilities

Catalog intelligence features enable you to:

  • Attribute Enrichment: Auto-extract tags from text/images, normalize messy attributes
  • Synonyms & Taxonomy: Manage query synonyms, brand aliases, misspellings, localization
  • Deduping & Variants: Handle colorways/size variants, parent-child grouping, canonicalization
  • Compliance Rules: Restrict items by region, age, policy, or legal requirements (Enterprise)

When to Use

Use catalog intelligence when you need to:

  • Improve product data quality
  • Handle product variants and duplicates
  • Normalize and enrich product attributes
  • Ensure compliance with regulations
  • Improve searchability through better data