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Search Analytics

Search analytics track top queries, CTR, purchases, conversion rate, and other search metrics to help you understand how users search and discover products.

Overview

Search analytics provide insights into search behavior, helping you identify popular queries, problematic searches, and opportunities to improve the search experience. The Marqo pixel automatically collects search and interaction data from your site, so these analytics are available automatically without any manual data collection.

Viewing Search Analytics

All search analytics are accessible through the Search tab in the Analytics & Reporting section:

  1. Navigate to Analytics & Reporting → Search tab
  2. View aggregate search metrics at the top of the page

Key Metrics

Aggregate Metrics

The Search tab displays aggregate metrics for all searches:

  • Top search queries: Most popular search queries ranked by volume
  • CTR (Click-Through Rate): Percentage of searches that result in clicks on products
  • Purchases: Total number of purchases originating from search
  • Conversion rate: Percentage of searches that result in purchases
  • Zero-results rate: Percentage of searches that return no results
  • Average revenue per search: Average revenue generated per search query

Drill Down into Individual Searches

Click on any search query in the list to see detailed metrics for that specific query:

  • Query performance over time: See how the query has performed historically
  • Products that performed best: See which products got the most clicks and conversions for this query
  • User behavior: Analyze how users interacted with results for this query
  • Conversion funnel: See the journey from search to purchase for this query

Custom Metrics

The Search tab is configurable, allowing you to:

  • Add custom metrics: Add any additional metrics that matter to your business
  • Customize the view: Configure which metrics appear in your dashboard
  • Create custom reports: Build reports focused on specific search metrics

Accessing Search Analytics Data

Via UI Dashboard

All search analytics are accessible through the merchandising console UI in the Search tab. You can view aggregate metrics, drill down into specific queries, and export data directly.

Via Analytics API

To programmatically retrieve search analytics data, use the Analytics API. See the Ecommerce API tab for full API documentation.

The Analytics API allows you to: - Get aggregate search analytics - Get detailed analytics for specific queries - Retrieve data for custom date ranges - Integrate search analytics into your own reporting systems

Data Export

Export search analytics data from the console:

  1. Navigate to Analytics & Reporting → Search tab
  2. Apply filters and date ranges as needed
  3. Click the Export button
  4. Choose export format (CSV, JSON, etc.)
  5. Download the exported file

Best Practices

  1. Monitor regularly: Check search analytics daily or weekly to identify trends
  2. Drill down: Use the drill-down feature to understand performance at the query level
  3. Address zero results: Fix queries with high zero-result rates to improve user experience
  4. Optimize top queries: Ensure your top queries perform well—they drive the most traffic
  5. Track refinements: Understand how users refine searches to improve navigation
  6. Add custom metrics: Configure custom metrics that matter to your business