Skip to content

Analytics & Reporting Overview

Analytics and reporting provide merchant and executive-friendly insights into search performance, conversion funnels, revenue attribution, merchandising impact, and content analytics to help you understand and optimize your product discovery experience. The Marqo pixel automatically collects user interaction data (searches, clicks, purchases, browsing behavior) from your site, so all analytics are available automatically without requiring any manual data submission.

Overview

Marqo's analytics are fully accessible through the UI dashboard. All analytics are viewable in the merchandising console, with the ability to view aggregate metrics and drill down into specific searches or collections.

Search Analytics

View analytics for all search queries in the Search tab:

  1. Navigate to Analytics & Reporting → Search tab
  2. View aggregate search metrics:
  3. Top search queries: Most popular search queries
  4. CTR (Click-Through Rate): Percentage of searches that result in clicks
  5. Purchases: Total purchases from search
  6. Conversion rate: Percentage of searches that result in purchases
  7. Drill down into individual searches:
  8. Click on any search query to see detailed metrics for that specific query
  9. View performance over time for that query
  10. See which products performed best for that query
  11. Analyze user behavior for that specific search

Collection Analytics

View analytics for Product Listing Pages and collections in the Collections tab:

  1. Navigate to Analytics & Reporting → Collections tab
  2. View aggregate collection metrics:
  3. Top collections: Most popular collections by traffic
  4. CTR: Click-through rate for collections
  5. Purchases: Total purchases from collections
  6. Conversion rate: Conversion rate by collection
  7. Drill down into individual collections:
  8. Click on any collection to see detailed metrics
  9. View collection performance over time
  10. See which products performed best in that collection
  11. Analyze user behavior for that specific collection

Configurable Merchandising View

The merchandising analytics view is configurable, allowing you to:

  • Add custom metrics: Add any additional metrics that matter to your business
  • Customize dashboards: Configure which metrics appear in your view
  • Create custom reports: Build reports with the metrics you need
  • Set up custom views: Save different views for different stakeholders (merchandisers, executives, analysts)

This flexibility ensures you can track exactly what matters to your business, beyond the standard metrics.

Accessing Analytics Data

Via UI Dashboard

All analytics are accessible through the merchandising console UI:

  1. Navigate to Analytics & Reporting in the merchandising console
  2. Select the tab you want to view (Search or Collections)
  3. View aggregate metrics or drill down into specific searches/collections
  4. Configure custom metrics if needed
  5. Export data directly from the console using the Export button

Via Analytics API

If you need to programmatically retrieve analytics data, you can use the Analytics API. See the Ecommerce API tab for full API documentation.

The Analytics API allows you to: - Get aggregate analytics for all searches or collections - Get detailed analytics for specific queries or collections - Retrieve data for custom date ranges - Integrate analytics into your own dashboards or reporting systems

Data Export

Export analytics data from the console:

  1. Navigate to any analytics page (Search or Collections tab)
  2. Apply filters and date ranges as needed
  3. Click the Export button
  4. Choose export format (CSV, JSON, etc.)
  5. Download the exported file

Exports include all visible data and can be used for further analysis in external tools.

Best Practices

  1. Monitor regularly: Check analytics daily or weekly to identify trends
  2. Drill down: Use the drill-down feature to understand performance at granular levels
  3. Compare periods: Use date range filters to compare performance over time
  4. Add custom metrics: Configure custom metrics that matter to your business
  5. Export for analysis: Export data for deeper analysis in external tools
  6. Use the API: Integrate analytics into your own reporting systems when needed